Industry
Why the Old Lead Gen Model Is Breaking
High prices, low quality, and recycled intent are forcing agents to rethink how they buy leads.
Tactics, breakdowns, and opinions on lead quality, AI, outbound, intent, and the future of insurance lead generation.
High prices, low quality, and recycled intent are forcing agents to rethink how they buy leads.
A name and number is not the same thing as a prospect who has answered deeper buying questions.
Cheap leads can work, but agents need to understand where they fit in the lead ladder.
AI is not magic, but it can help identify, organize, and qualify buying signals at scale.
New agents need affordable volume, practice, and a realistic sales process before buying premium leads.